[Bangkok Post] Digital TV as web takes over:staff reduced to cut costs

according to (prep): as stated or reported by somebody/something - ตามคำบอกเล่า, ตามรายงา
น

advertising: telling the public about a product or a service, political candidate, etc. in order to encourage people to buy, use or support it - การโฆษณา

agency (noun): a company or organisation that arranges for some service or workers to be provided to other companies and people - บริษัทตัวแทน, สำนักงานตัวแทน, หน่วยงานบริการ

amid: during the time when something else is happening - ท่ามกลาง

announce: to tell people something officially, especially about a decision, plans, etc - ประกาศ, แจ้ง, แจ้งให้ทราบ

anticipate: to guess or expect that something will happen - คาดการณ์ 

apart from (prep): except for - นอกเหนือจาก

association: an official group of people who have joined together for a particular purpose - สมาคม

attention: the interest or thought that you give to something you are doing, listening to or watching - ความสนใจ, ความตั้งใจ

attention span: the period of time a person can focus his/her mind on a single subject, event, situation - มีสมาธิ

audience: the group of people gathered in one place to watch or listen to a play, film, someone speaking, etc. - ผู้ชม

behaviour: the way that someone acts or behaves - พฤติกรรม, การกระทำตัว

broadcasting (noun): the sending out of a programme on television or radio - กระจายเสียง,กระจายข่าว

burden: a serious or difficult responsibility that you have to deal with - ภาระ

chairman: the person in charge of a committee, a company, etc - ประธาน

chamber of commerce: a group of local business people who work together to help business and trade in a particular town - หอการค้า

channel (noun): TV channel - ช่อง, ช่องโทรทัศน์

clearer: easier to see and understand ชัดเจน -

communication (noun): the activity or process of expressing ideas and feelings or of giving people information - การติดต่อสื่อสาร

competition: a situation in which people or organizations compete, i.e., try to be more successful or better than somebody else who is trying to do the same as you - การแข่งขัน

content: the subject, ideas, or story that a piece of writing or a radio or television programme deals with - เนื้อหา,สาระ

continue: happening or existing for a period of time without interruption - ซึ่งติดต่อกัน, ซึ่งต่อเนื่องกัน

cost: an amount of money that people need to pay for something - ค่า

dean: a senior official at a college or university, often the head of a faculty or department - คณบดี

despite (prep): used to show that something happened or is true although something else might have happened to prevent it; used to show that somebody did not intend to do the thing mentioned - ถึงอย่างไรก็ตาม, ทั้ง ๆ ที่

device (noun): a machine or piece of equipment that does a particular job - อุปกรณ์ เครื่องมือ เครื่องจักร

difficulty (noun): a problem; a thing or situation that causes problems - ความยากลำบาก

digital: involving computers -

employee: someone who is paid regularly to work for a person or an organisation - ลูกจ้าง

equipment: the things that are needed for a particular purpose or activity - อุปกรณ์, เครื่องมือ

expect (verb): to think or believe that something will happen or that somebody will do something - คาด, คาดว่า, คาดการณ์

expenses: money spent in doing a particular job, or for a particular purpose - ค่าใช้จ่าย

expert: someone who has a particular skill or who knows a lot about a particular subject - ผู้เชี่ยวชาญ

fierce: very strong - รุนแรง, ดุเดือด

generation: a group of people in society who are born and live around the same time - รุ่น (คนรุ่นต่างๆ)

huge: very large - ใหญ่โต

infrastructure: a set of systems within a place or organisation that affect how well it operates, e.g., the telephone and transport systems in a country or the system of train tracks that a railway uses - สาธารณูปโภค

intensify (verb): to increase in degree or strength - ทำให้แรงขึ้น, ทำให้หนาแน่นขึ้น

investment (noun): the act of investing money in something - การลงทุน

license: an official document that gives someone permission to do or use something - ใบอนุญาต

limited: not much or enough; not very great in amount or extent - จำกัด

local (adjective): in this country (Thailand) -

mark (verb): to show that something is happening or happened - เป็นเครืองแสดง เป็นการเริ่มต้น

media: radio, television, newspaper, the Internet, considered as a group - สื่อ

mistake (noun): something that you do that is not correct, an error - ความผิดพลาด, ข้อผิดพลาด,ความเข้าใจผิด

mobile: able to move or be moved around - ซึ่งเคลื่อนที่ได้ง่าย

mobile (technology): of devices, especially telecommunication devices, that can easily be moved around, e.g., mobile phones, tablets, notebook computers - อุปกรณ์ซึ่งเคลื่อนที่ได้ง่าย

momentum: progress or development that is becoming faster or stronger - แรงผลักดัน

National Broadcasting and Telecommunications Commission (NBTC): the independent government agency which oversees and regulates the Thai telecoms and broadcasting industry - สำนักงานคณะกรรมการกิจการกระจายเสียง กิจการโทรทัศน์และกิจการโทรคมนาคมแห่งชาติ

nationwide: throughout a whole country - ทั่วทั้งประเทศ

operator (noun): a person or company that runs a business - ผู้ดำเนินกิจการทางธุรกิจ, ผู้ประกอบธุรกิจ

opportunity (noun): a chance to do something, or a situation in which it is easy for you to do something - โอกาส

option: choice - ทางเลือก

package: many goods or services sold together in one "package" -

perform (verb): to do what is required - ปฏิบัติหน้าที่

popularity: a situation in which someone or something is liked by many people - ความเป็นที่นิยม, ความเป็นที่ชื่นชอบ

position (noun): the place where somebody/something is located - ตำแหน่ง, สถานที่

prefer: to like or want more than anyone or anything else - ชอบมากกว่า

production: a film/movie, a play or a broadcast that is prepared for the public; the act of preparing a film or a play, etc - ละครหรือภาพยนตร์ที่มีคนจำนวนมากร้องเพลง/เต้นรำ

profitable: able to earn money and expenses are subtracted - ให้ผลกำไร,ได้ผลประโยชน์

project: a planned piece of work that is designed to find information about something, to produce something new, or to improve something - โครงการ

provide: to give someone/ something that they want or need - จัดหาให้, จัดเตรียมไว้ให้

rankings (noun): the position of somebody/something on a scale that shows how good or important they are in relation to other similar people or things, especially in sport - อันดับ

ratings (noun): a measure of the a TV show's popularity and how large its audience is -

realise: to know about - ตระหนัก  รู้

reason (noun): why something happened or exists - เหตุผล

recovery (noun): the process of becoming normal and healthy again - การฟื้นตัว, การฟื้นฟู

reduce: to make something smaller or less in amount, size, importance etc - ลดลง

redundancy (noun): the situation when somebody has to leave their job because there is no more work available for them - การถูกปลดออกจากงาน

retirement (noun): the time when you stop working, especially because of old age - เกษียณอายุ, การอำลาวงการ

round: one of a series of events, activities, etc. - รอบ

screen (noun): a display on a phone, computer, etc. that shows information -

sector: a part of a country’s economy or business activity - ภาคเศรษฐกิจของประเทศ

set to (verb): to make something happen, or to make someone do something; expected to happen - ทำให้เกิดขึ้น; คาดว่าจะเกิดขึ้น

set to: ready to do something - พร้อม

shoulder: to deal with or accept something difficult - แบกรับภาระ หรือสถานการณ์

situation: all the circumstances and things that are happening at a particular time and in a particular place - สถานการณ์

slash: (of a budget, price, etc.) to cut, especially by a large amount - ตัด

so-called: said to be something but which may not be true - ที่เป็นที่รู้กัน (ซึ่งบางครั้งอาจไม่เป็นจริงก็ได้)

social media: the use of web-based and mobile technologies to turn communication into an interactive dialogue, e.g., Facebook, Twitter, etc. - เครือข่ายสังคมออนไลน์

staff: workers employed by a person or organisation considered as a group - คณะผู้ทำงาน, คนงาน

stepped-up: to increase; to cause to get stronger - ทำให้เข้มข้นขึ้น

support (noun): giving help, encouragement or sympathy to somebody - การสนับสนุน, การเป็นกำลังใจ

surge: a sudden increase in something - การเพิ่มขึ้นอย่างรวดเร็ว

survive: to continue to exist - รอดพ้น

tablet: a small light-weight computer device shaped like a book; e.g, iPad, Galaxy Tab, etc. -

talent: actors, musicians and other performers -

tipped to: experts think that the person will become .. -

traditional (adj): of a custom, a way of life or a way of doing things that has not changed for a long time - เป็นประเพณี, ตามธรรมเนียม, ตามที่ปฏิบัติกันมา

trend: a gradual change or development that produces a particular result   - ทิศทาง แนวโน้ม

viewing: television viewing; watching television -

voluntary: an action that is done because you choose to do it and not because you have to - ด้วยความสมัครใจ

vying (from the verb vie): to compete strongly - ลงแข่งขัน, ลงชิง

vying for: competing with other people to achieve or obtain something - แข่งขันเพื่อ

[Adam] Are you in? Are you down?

[Adam] His Majesty will live in our hearts eternally.

Eternity (n.)  นิรันดร

Eternal (adj.)  ซึ่งนิรันดร

Eternally (adv.) อย่างนิรันดร

He will live in our hearts eternally.  

เขาจะอยู่ในดวงใจของพวกเราชั่วนิรันดร

His Majesty will live in our hearts eternally.

พระองค์จะทรงอยู่ในใจพวกเราชั่วนิรันดร

He will live in our hearts forever.

He will forever live in our hearts.

เขาจะอยู่ในในเราตลอดไป

He will always live in our hearts. / He will live in our hearts always.

เขาจะอยู่ในใจเราเสมอ

[Adam] to place the blame the other

I'm sorry/I apologize for my friend's actions/words.

ขอโทษแทนคนอื่น(เพื่อน)

to place the blame on other people

โยนความผิดให้คนอื่น 

to blame other people

โทษคนอื่น

He/She never admits when he's/she's wrong.

ไม่เคยยอมรับว่าตัวเองผิด/ไม่เคยสำนึกผิด

I don't accept the truth.

ไม่ยอมรับความจริง

[Adam] Might as well ไหนๆ ก็ไหนๆ

However ก็ไม่ใช่ Anyway ก็ไม่เชิง 

ถ้าจะสื่อความหมายเดียวกันกับ ไหนๆ ก็ไหนๆ ก็ต้องใช้คำว่า “might as well” 

เช่นถ้าสมมุติไปทะเลกับเพื่อนแต่เพื่อนทำตัวป๊อด (wuss เวิสฺ) และไม่อยากลงน้ำ คุณก็บอกเค้าได้เลยว่า 

You’ve come this far. You might as well get in the water. ไหนๆ ก็ไหนๆ มาแล้วก็น่าจะลงน้ำนะ

You might as well.

I might as well.

What a sissy ป๊อด 

Don't be sissy ป๊อด

[Adam] Bad habit / scumbag

Biting your nails is a bad habit.

การกัดเล็บเป็นนิสัยที่ไม่ดี

I don't like his/her charactor/personality.

ฉันไม่ชอบบุคลิคของเขาเลย  

Rude (adj.) หยาบคาย

He/She's a rude person.

เขาเป็นคนหยาบคาย 

Mean (adj.) ใจร้าย

He/She's a mean person.

เขาเป็นคนใจร้าย

annoy (v.) ทำให้รำคาญ 

annoyed (adj.) รำคาญ

annoying (adj.) น่ารำคาญ

He/She's annoying.

เขาน่ารำคาญ

Addiction (n.) นิสัยเสพติด, การติดอะไรสักอย่าง เช่น 

addicted (adj.) ติด

He/She's addicted to alcohol/cigarettes.

เขาติดเหล้า/บุหรี่

[Research] Market research conclusions

Market Research Conclusions

There is an emphasis in the marketing literature on data-mining as a facilitator of customer-centricity and competitive advantage. It is tempting to assume that benefits flow automatically to both buyers and sellers from ICT solutions (indeed the term ‘solution’ is axiomatic). This study examined the concepts of trust and trustworthiness in the e-commerce environment in relation to vendors known / not known to consumers and finds serious concern amongst consumers about the security, privacy and confidentiality of their personal data. 

This study contributes to understanding consumer concerns about data protection in the online domain by:

•    Exposing a high level of consumer concern over the requirement to provide personal details when shopping online;

•    Indicating a need for immediate action to improve the security of customers’ personal data, and to provide assurance of the same;

•    Revealing the importance of providing an ‘opt-out’ facility;

•    Exposing the extent to which consumers need reassurance about data security, whether or not they have experience of the vendor offline;

•    Enhancing understanding of the key role of website design and process functionality in perceived trustworthiness of vendors;

•    Indicating that there is a high level of interest in the concept of a ‘digital security box’ motivated by a desire to eliminate unauthorised access to personal data. 

Our findings suggest several managerial implications. We find that consumers are extremely concerned about the security, privacy and confidentiality of their personal data, whilst the literature (and media coverage) suggests that companies are failing to respond appropriately. Vendors need to take consumer concerns much more seriously and respond more proactively, for example, by encrypting data as a matter of course, storing data in one place, encrypted, protected by digital keys and with strict policies regarding replication. For consumers, ‘opt out’ should be the default unless they specifically, actively opt in to their data being shared or sold in return for some reward. All non-essential data should be deleted automatically, and personal data should be stored strictly according to data protection legislation. Data security can be a valuable source of differentiation, yet online vendors do not yet appear to be fully cognizant of its importance. We call for companies to take data protection much more seriously.  We call also for the government to be more proactive in ensuring that consumer data is protected by strengthening data protection regulation and improving monitoring and audit activities.  

This research has several limitations that point to future research directions.  While our study focuses primarily on measuring trust and trustworthiness, future research could also measure consumers’ risk averseness and perceived self-efficacy in using ICT as both potentially could be intervening variables. Also, future research might explore the difference in the effect of trust between online stores that sell high and low-end products and different types of e-tailers such as pure play e-commerce sites, ‘bricks and clicks’, discounters, aggregators, mall-based stores and so on. We predict that the protection of consumer data will become an increasingly high profile issue that Web 2.0 applications proliferate and it behoves vendors to respond appropriately. We see a pressing need for more academic research in this field to provide empirical evidence to inform and support vendor responses. Despite the limitations of our study, we see it as an important addition to the marketing literature on trust in the e-commerce domain. As intimated, trust is a cornerstone of e-commerce activity; without it there would be no online transaction. Vendors need to remember that once broken, trust cannot be easily repaired; to misquote Abraham Lincoln, ‘If you once forfeit the confidence of your customers, you can never regain their respect and esteem’.

Extracted from Safe In Their Hands 2009 Research Paper from University of Surrey / PAOGA
 I have emboldened what I believe are key points.